This was a passion project I did to improve my use of type. I chose my favorite font, Calder, and created a whole brand focused around it. I've always liked the aesthetic of hotel branding so I wanted to do something along those lines, but with a rustic style twist. I chose a space (Eastwind Hotel & Bar) that best reflected this look, and created a logo that combined the unique geometries of the architecture with the shapes of the font. Once the logo was done, I created four different assets that "Eastview Cabin & Bar", my rendition, could use.